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About
About Minith Labs
Minith Labs is an AI product studio and consultancy, founded by Syd Lawrence. We build our own AI products, and we help teams ship theirs.
The two halves feed each other. We build and run products of our own, with our own name on them, and bring what they teach us to client work. Delphina, Vibresia and Luros are live. Two more are on the way. See the work.
Syd Lawrence, founder
Syd is a two-time exited founder and a data and AI operator, with more than 20 years spent building technology, scaling businesses and turning complicated systems into things people can actually use. A serial builder, Syd has lived life in distinct chapters.
The Bot Platform
A highly deterministic agentic AI platform, which Syd co-founded and sold. Its customers included Meta, the Singapore Government, GSK and many others.
AwesomeWall
A big data visualisation platform, which Syd co-founded and sold. Its customers included Wembley Stadium, Facebook, Glastonbury Festival, UEFA and many more.
We Make Awesome Sh
Before that, Syd ran We Make Awesome Sh, digital pranksters working with major international artists, among them the Rolling Stones, Madonna, Kylie Minogue, Paul McCartney, Calvin Harris, Jamiroquai and One Direction. The team helped those artists to 41 number one albums.
On stage
Syd has spoken at Web Summit, SXSW, Amsterdam Dance Event, Google I/O and Facebook F8.
The current chapter: Delphina
The current chapter is consumer wealth. Delphina brings someone's finances into one place, then tells them honestly where they stand and what to do next. Not someday: this month. In Syd's words:
The UK finance industry has one business model: keeping you confused.
Delphina is the attempt to break it. It offers financial guidance and coaching, not regulated financial advice.
What that means if you work with us
You get someone who has built two companies and sold them, worked with some of the biggest artists in the world, and now builds and runs products of our own.
- Taking an AI prototype to a product
- AI agents that work like a team
- Interim CTO and fractional product leadership
The company
Minith Labs Ltd is registered in England and Wales, company number 16632010, incorporated on 6 August 2025.
Get in touch
Write to help@minithlabs.com.
Tell us what you are building
Write to help@minithlabs.com with what you are building and where it is stuck. A paragraph is enough. We reply with what we would do first.
Email help@minithlabs.com